Sabrina Carpenter and I swear by the same $30 mascara for lashes that are both long and volumized!
Imagine this: a 10-hour journey to a charming little Mexican village called Costa Careyes, meaning 'Turtle Coast.' You might be thinking, 'Why am I hearing about this?' Well, it turns out this incredible trip was organized by Sweed Beauty, who invited a group of beauty editors to test out some of their most popular products while also participating in a heartwarming sea turtle release. For every single mascara they sell, they contribute to saving a baby turtle! This is where the Cloud Mascara comes into play – and yes, it’s all connected! This very mascara is also the one Sabrina Carpenter famously used during her Short n’ Sweet tour.
Before embarking on this three-day adventure, I have to admit, I wasn't extensively familiar with Sweed Beauty's offerings. I knew they had a following among celebrities, and I'd certainly heard whispers of praise for their Eyelash Growth Serum throughout the beauty world. But beyond that, I was a complete newcomer to the Sweed universe. So, what better way to truly put the renowned Cloud Mascara to the test than by subjecting it to the intense heat and humidity of 90-degree beach days in Mexico?!
About Sweed's Beauty Cloud Mascara:
- Available Shades: Black, Brown
- Price Point: A very accessible $30
- Star Ingredient: Panthenol
My initial reaction upon trying it was the sheer precision of the wand. It masterfully separates each lash, which is a crucial factor for me when evaluating any mascara formula. Honestly, nothing is more frustrating than dealing with clumps and uneven application. This mascara, however, delivers an impressive amount of length and volume with just a few effortless strokes, making it an absolute gem for my typical 10-minute morning makeup routine before heading to work. And as a beauty editor who juggles a packed schedule – from early morning meetings to late-night events, with the office in between – the Cloud Mascara proves its worth by lasting impeccably all day long without any flaking.
It’s fantastic that it comes in both brown and black shades. As someone with lighter eyes, I often prefer a less intense mascara for daily wear, so this option is a huge plus. Plus, the clean ingredient list is a dream for those with sensitive eyes, featuring panthenol to provide extra nourishment to your lashes. It also has this amazing ability to make my eyes look instantly more awake, thanks to its remarkable lifting capabilities. I truly didn't grasp how dramatic the effect was until I saw my before-and-after photos!
Months later, this mascara remains a steadfast favorite amidst my ever-growing makeup collection. If it could withstand the heat and humidity of a splashing boat ride and those sweltering beach days in Mexico (which it absolutely did!), I knew it would perform flawlessly in my everyday life. And let's not forget the sea turtle release – it was genuinely one of the most wholesome and rewarding experiences of my life. We had the joy of freeing approximately 200 newly hatched turtles back into the ocean, all thanks to Sweed.
And honestly, if the Cloud Mascara is deemed good enough for Sabrina Carpenter to rock while strutting and dancing on stage for three hours straight, then it's undoubtedly more than good enough for me.
But here's where it gets interesting: Is a mascara's true value measured by its celebrity endorsement and its ability to save sea turtles, or by its performance on our own lashes? What are your thoughts on this? Let me know in the comments below!
